E-COMMERCE

Retention Loops That Grow E-Commerce LTV

First purchase is acquisition. Second purchase is the business.

Retention loops combine post-purchase education, replenishment timing, and personalized offers based on real product usage signals.

Email and SMS should not just discount - they should help customers get value faster, then invite the natural next order.

Track cohort LTV and repeat rate weekly. When those trend up, paid acquisition becomes more efficient by default.

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