Strong CRO programs begin with evidence: funnel drop-offs, session replays, and qualitative feedback. Guessing headlines without that context burns traffic and confidence.
Prioritize tests that change decision clarity - offer framing, social proof placement, form length, and next-step messaging. These usually beat pure visual restyles.
Ship winners quickly, archive losers with notes, and keep a living backlog. Consistency beats occasional big redesigns.
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